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About Us

Southern Queensland Country Tourism (SQCT) is the Regional Tourism Organisation for Southern Queensland Country, including the regions of Toowoomba and Darling Downs, Southern Downs and Granite Belt, South Burnett and the Western Country (including Goondiwindi, Balonne and Western Downs).

We are one of 13 Regional Tourism Organisations (RTOs) recognised by Tourism and Events Queensland. SQCT is a not-for-profit incorporated company limited by guarantee. We are responsible for driving destination marketing, industry advocacy and destination partnerships.

SQCT is focused on promoting the whole destination including our sub-regions and key destination hero experiences: Natural Beauty, History and Heritage, Four Seasons and  Authentic  Country Life.

Our aim is to build awareness and preference for the destination in order to grow our visitor numbers overall and overnight visitor expenditure.