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Archive - Media Releases


Top tourism achievers ammounced at Chairmans Awards

15 October 2015 - Southern Queensland Country’s best tourism operators were recognised this week in the inaugural Southern Queensland Country Tourism Chairman’s Award, with Kerrin Cridland of Stanthorpe’s Diamondvale B & B Cottages taking out the top prize (Read more)


Southern Queensland Tourism Industry Conference heads to Toowoomba 

10 October 2014 - A cast of tourism industry superheroes will converge on Toowoomba as the RACQ Southern Queensland Tourism Industry Conference heads to the Highfields Cultural Centre on 21 and 22 October 2014. (Read more)


Mountain bike events boost tourism and economy

18 July 2014 - Toowoomba’s families and the local economy will receive a boost, with the city to host five new mountain bike events over the next three years including the Oceania Mountain Bike (MTB) Championships in 2015 and 2017 at Jubilee Park. (Read more)


Escape to Southern Queensland Country this winter

27 May 2014 - A new tourism marketing campaign is encouraging travellers to take a break from the city and head to Southern Queensland where 'somewhere in the country … it’s snuggling season'. (Read more)

Southern Queensland Country’s Easter events a boost for the region

24 April 2014 - Southern Queensland Country’s bumper crop of events over Easter has helped the region’s tourism industry celebrate one of its most successful holiday periods ever. (Read more)

Southern Queensland Country heads south of the border

29 April 2014 - Southern Queensland Country tourism operators are hitting the road and heading to Victorian destinations to gain insights into some of the country’s leading tourism locations to attract more visitors to Queensland. (Read more)

Autumn brings Southern Queensland Country’s best to Brisbane

14 March 2014 - James Street in Brisbane’s Fortitude Valley will be transformed into an autumnal avenue this weekend, complete with deciduous trees and fresh seasonal produce plucked straight from the Southern Queensland Country paddock. (Read more)

New travel guide highlights Southern Queensland Country’s best

6 March 2014 - Travellers looking for holiday inspiration need look no further than Southern Queensland Country Tourism’s new travel guide, launched this week.  (Read more)

Best Job in the World winner visits Southern Queensland Country

31 January 2014 - Elisa Detrez, Queensland’s ‘Best job in the World’ Park Ranger has been busy exploring Southern Queensland Country this week on a four-day tour of the region. (Read more)

Have your say on our tourism future

29 January 2014 - Time is running out to sign up for Southern Queensland Country Tourism’s (SQCT) industry think tanks, where anyone with an interest in tourism can have their say on the future plans for tourism in Southern Queensland Country. (Read more) 

Southern Queensland Country locals positive on tourism

23 January 2014 - A survey of Southern Queensland Country residents reveals the majority feel tourism positively affects our community and would like to see the region’s tourism industry grow. (Read more)

Industry Think Tanks set to drive tourism future of Southern Queensland Country

7 January 2014 - Southern Queensland Country Tourism (SQCT) is calling on anyone with an interest in tourism in the Southern Queensland Country region to take part in a series of industry think tanks that will help shape the destination’s future. (Read more)

Media Release Archive

Media release archive - 2013

New Southern Queensland Country Club launched thanks to regional tourism grant

26 November 2013 - Southern Queensland Country Tourism (SQCT) has launched a new digital initiative thanks to funding received through the Queensland Government’s Regional Tourism Organisation (RTO) Contestable Grants Funding Scheme. (Read more)

Southern Queensland the focus at tourism conference
21 November - More than 80 tourism industry representatives will gather in Stanthorpe next week at the only conference dedicated to Southern Queensland tourism. (Read more)

Tourism body signs landmark agreement with Canadian region
15 November - Southern Queensland Country Tourism (SQCT) has signed a groundbreaking new Memorandum of Understanding (MOU) with a leading Canadian regional tourism organisation - the first of its kind for Southern Queensland Country. (Read more)

Ecotourism award-winner visits Stanthorpe for tourism conference
7 November 2013 - One of Australia's leading ecotourism experts, Robert Pennicott, is coming to Stanthorpe to inspire tourism industry representatives at the 2013 RACQ Southern Queensland Tourism Industry Conference. (Read more)

Blooms burst to life in Southern Queensland Country's spring-cam
25 September 2013 - Viewers can watch colourful spring blooms burst into life in the latest instalment of Southern Queensland Country’s spring-cam. (Read more)

Southern Queensland Country showcased on Youtube
19 September 2013 - Southern Queensland Country is being showcased to potential holidaymakers world-wide as part of a major new digital initiative. (Read more)

Spring events blooming in Southern Queensland Country
28 August 2013 - If the sparkle in the sky and the blooms bursting forth aren’t proof enough that spring is on our doorstep, the unbeatable line-up of events on the horizon confirm that there’s no better time to visit Southern Queensland Country. (Read more)

Embrace the romance of winter in Southern Queensland Country
21 June 2013 - As the mercury drops it’s time to spark up the romance in Southern Queensland Country where the air is crisp, the fireplaces are stoked and the mulled wine flows. (Read more)

New campaign highlights the best of winter in the country
19 June 2013 - A new $221,000 tourism marketing campaign encourages travellers to embrace the cold and get into the swing of winter with a romantic getaway to Southern Queensland Country. (Read more)

Launch celebrates regional food in Southern Queensland Country
24 May 2013 - Southern Queensland Country (SQC) today strengthened its reputation as a region known for fabulous fresh flavours with the launch of the Southern Queensland Country Regional Food Network (SQCRFN), and associated regional food brand. (Read more)

·         Further information can be found in this background document

Education packages brochure for Southern Queensland Country
20 May 2013 - A new brochure promoting the various educational experiences available in Southern Queensland Country for school groups has been developed by Southern Queensland Country Tourism. (Read more)

Campaign seduces travellers to Southern Queensland Country this autumn
1 May 2013 - A new $ 300,000 tourism marketing campaign is enticing travellers to experience the romance of Southern Queensland Country in autumn, showcasing the rich colours and textures of the season through creative outdoor, digital, print, radio, and social media executions. (Read more)

New guide to drive tourists to Southern Queensland Country
2 April 2013 - Southern Queensland Country Tourism (SQCT) has launched a new resource to inspire visitors to choose Southern Queensland Country for their next holiday, helping them research and plan their trip. (Read more)

Success for Regional Food Network
18 February 2013 - Success for the Southern Queensland Country Regional Food Network (SQCRFN) came on Saturday when the first shipment of fresh produce from the Southern Downs arrived at Food Works Northlands in Toowoomba. (Read more)

New Southern Queensland Country travel website launched
24 January 2013 - A new website to help travellers research, plan and book their next Southern Queensland Country escape has been launched by Southern Queensland Country Tourism (SQCT). (Read more)

Beat the heat with a cool country getaway in Southern Queensland Country
15 January 2013 - With temperatures on the rise, families are invited to escape to Southern Queensland Country for a cool country getaway. (Read more)

Summer campaign entices Brisbane families to the country
7 January 2013 - A new Southern Queensland Country tourism marketing campaign valued at $135,000 is encouraging Brisbane families to discover a relaxing summer country escape before the end of the school holidays. (Read more)


New Southern Queensland Country Club launched thanks to regional tourism grant

26 November 2013 - Southern Queensland Country Tourism (SQCT) has launched a new digital initiative thanks to funding received through the Queensland Government’s Regional Tourism Organisation (RTO) Contestable Grants Funding Scheme. (Read more)

Southern Queensland the focus at tourism conference

21 November - More than 80 tourism industry representatives will gather in Stanthorpe next week at the only conference dedicated to Southern Queensland tourism. (Read more)

Tourism body signs landmark agreement with Canadian region

15 November - Southern Queensland Country Tourism (SQCT) has signed a groundbreaking new Memorandum of Understanding (MOU) with a leading Canadian regional tourism organisation - the first of its kind for Southern Queensland Country. (Read more)

Ecotourism award-winner visits Stanthorpe for tourism conference

7 November 2013 - One of Australia's leading ecotourism experts, Robert Pennicott, is coming to Stanthorpe to inspire tourism industry representatives at the 2013 RACQ Southern Queensland Tourism Industry Conference. (Read more)

Blooms burst to life in Southern Queensland Country's spring-cam

25 September 2013 - Viewers can watch colourful spring blooms burst into life in the latest instalment of Southern Queensland Country’s spring-cam. (Read more)

Southern Queensland Country showcased on Youtube

19 September 2013 - Southern Queensland Country is being showcased to potential holidaymakers world-wide as part of a major new digital initiative. (Read more)

Spring events blooming in Southern Queensland Country
28 August 2013 - If the sparkle in the sky and the blooms bursting forth aren’t proof enough that spring is on our doorstep, the unbeatable line-up of events on the horizon confirm that there’s no better time to visit Southern Queensland Country. (Read more)

Embrace the romance of winter in Southern Queensland Country

21 June 2013 - As the mercury drops it’s time to spark up the romance in Southern Queensland Country where the air is crisp, the fireplaces are stoked and the mulled wine flows. (Read more)

New campaign highlights the best of winter in the country

19 June 2013 - A new $221,000 tourism marketing campaign encourages travellers to embrace the cold and get into the swing of winter with a romantic getaway to Southern Queensland Country. (Read more)

Launch celebrates regional food in Southern Queensland Country

24 May 2013 - Southern Queensland Country (SQC) today strengthened its reputation as a region known for fabulous fresh flavours with the launch of the Southern Queensland Country Regional Food Network (SQCRFN), and associated regional food brand. (Read more)

Education packages brochure for Southern Queensland Country

20 May 2013 - A new brochure promoting the various educational experiences available in Southern Queensland Country for school groups has been developed by Southern Queensland Country Tourism. (Read more)

Campaign seduces travellers to Southern Queensland Country this autumn

1 May 2013 - A new $ 300,000 tourism marketing campaign is enticing travellers to experience the romance of Southern Queensland Country in autumn, showcasing the rich colours and textures of the season through creative outdoor, digital, print, radio, and social media executions. (Read more)

New guide to drive tourists to Southern Queensland Country

2 April 2013 - Southern Queensland Country Tourism (SQCT) has launched a new resource to inspire visitors to choose Southern Queensland Country for their next holiday, helping them research and plan their trip. (Read more)

Success for Regional Food Network

18 February 2013 - Success for the Southern Queensland Country Regional Food Network (SQCRFN) came on Saturday when the first shipment of fresh produce from the Southern Downs arrived at Food Works Northlands in Toowoomba. (Read more)

New Southern Queensland Country travel website launched

24 January 2013 - A new website to help travellers research, plan and book their next Southern Queensland Country escape has been launched by Southern Queensland Country Tourism (SQCT). (Read more)

Beat the heat with a cool country getaway in Southern Queensland Country

15 January 2013 - With temperatures on the rise, families are invited to escape to Southern Queensland Country for a cool country getaway. (Read more)

Summer campaign entices Brisbane families to the country

7 January 2013 - A new Southern Queensland Country tourism marketing campaign valued at $135,000 is encouraging Brisbane families to discover a relaxing summer country escape before the end of the school holidays. (Read more)