About Us | Southern Queensland Country

Southern Queensland Country Tourism (SQCT) is the Destination Management Organisation for Southern Queensland Country, including the regions of Toowoomba, Southern Downs and Granite Belt, the Western Downs, South Burnett, Goondiwindi and the Lockyer Valley.

We are one of 13 Regional Tourism Organisations (RTOs) recognised by Tourism and Events Queensland. SQCT is a not-for-profit incorporated company limited by guarantee. We are responsible for driving destination marketing, industry advocacy and destination partnerships.

SQCT is focused on promoting the whole destination including our sub-regions and key destination hero experiences. Our aim is to build awareness and preference for the destination in order to grow our visitor numbers overall and overnight visitor expenditure.