13 June 2019: Update from Peter Homan
What a great time to be stepping into the role of Chief Executive Officer of Southern Queensland Country Tourism. In the past year alone, international visitor numbers reached a record high and we welcomed two million domestic visitors to this uniquely beautiful destination.
I congratulate Mary-Clare Power on her outstanding achievements during her tenure and thank her for the firm foundations she has left for me to build upon as the incoming CEO.
Having spent five years as CEO of Outback Queensland Tourism Australia, I will bring fresh eyes and a different skill set to my role at SQCT.
I have a can-do attitude and a strong work ethic. I like to list stakeholder engagement amongst my strengths, having successfully partnered with 18 different local governments and many more private operators during my time at OQTA. Together, we increased visitor numbers and developed a cohesive tourism sector to the benefit of the entire region.
I am passionate about tourism and a strong advocate for the industry. I am proud to have been a driving force behind the State Government’s $10 million Outback Tourism Infrastructure Fund, announced last year. This provided much-needed funding of tourism infrastructure in the region.
And my time as a Director on the Tourism Noosa and Tourism Sunshine Coast boards, as well as the 12 years I spent at the helm of the Eumundi Markets on the Sunshine Coast, provided me with a profound appreciation for the industry as a whole as well as the importance of delivering tangible results to front line operators.
Although my feet won’t officially be under the SQCT desk until July 8, my mind has already turned to the exciting and new opportunities that Southern Queensland Country offers.
Digital marketing and artificial intelligence could open new marketing channels while the Toowoomba Wellcamp Airport, with multiple flights per day, may lead to fresh travel packages for holiday-makers.
Rest assured, however, that my first order of business will be to listen to the operators and partners across the region and hear what they have to say about tourism in Southern Queensland Country.
Every region has its challenges and Southern Queensland Country is no different. We have both short term and long haul drive markets, each requiring a targeted tourism strategy. Then there’s domestic as well as international visitors, each seeking a unique experience.
I look forward to meeting you in person as I move around the region in coming weeks to experience your world-class hospitality and to better familiarise myself with Southern Queensland Country’s spectacular national parks and other natural assets.
By working together, I am confident we can generate powerful growth.
Peter Homan, CEO.