28 Feb 2019: Update from Mary-Clare Power
I’m recently back from a very successful sales trip to Seoul, South Korea – visiting travel trade (agents), travel media and airlines. This trip was part of a long-term strategy we’ve undertaken over the past 4 years in partnership with Tourism and Events Queensland’s Korean office. TEQ Korea devised an itinerary and escorted me to meetings with travel trade and media, Tourism Australia’s Korean office and Australia’s Ambassador to South Korea, James Choi, who knows and likes our region and was very generous with his time and insights about how we approach the Korean market.
I followed up with Olive Korea magazine, who have visited and featured us twice on the cover of their magazine and in multi-page stories; and I met again with a number of travel trade organisations who we’d met when they visited SQC on famil in November last year. It was great to continue building these important relationships and very pleasing and exciting to register the genuine interest in our region and the growth of the recognition and knowledge-base amongst them. It was exciting too, to see the work that has already been done by trade partners - some of them have begun to include SQC in their itineraries and there was great interest in farm stays, local food and wine, themed itineraries and Toowoomba Carnival of Flowers. We will continue these relationship-building discussions at ATE in April. If you speak Korean, you may like to read an interview I did with Travel Times Korea. Read here
Michelle Kyung, Marketing Manager TEQ Korea Meeting with Trade
Dinner with South Korean trade representatives who visited SQC in November 2018
Mary-Clare & Australia’s Ambassador to South Korea, James Choi
The new SQC Visitors’ Guide 2019/20 is hot off the press – it looks fabulous and you’ll receive yours in the mail shortly. Laura took it to the Victorian Caravan, Camping & Touring Supershow in Melbourne last week; the biggest event of its kind in Victoria and she reports it was really well received and a great tool for promoting our region’s caravan and camping holiday options. Of course it includes much, much more and I think it’s our best guide yet … Congratulations to Monica and the team for the hard work they’ve put in producing the guide and thank you to our partners, both councils and operators who have supported it. We would appreciate you displaying and distributing the guide whenever you have the opportunity. Email Michelle or give us a call on 1800 688 949 for additional copies. You can also download it as an e-brochure. Click here or from our website. Please share it on your social media.
Autumn is one of the busiest and most colourful times to visit our region. If you’d like to partner with us in our seasonal marketing, be very quick - the deadline to participate in the Autumn Breathe Break campaign is today, Thursday 28 February. The campaign is in market from March to June and has a reach of 540,000. It targets the Brisbane and South East Queensland market via an integrated digital approach that includes Facebook and search engine marketing, online advertising, editorial with Must Do Brisbane and direct deal promotion to our Southern Queensland Country Club database of 36,000 subscribers. We are further supporting it with media famil pitches and press releases. Contact Laura today for details – there are limited opportunities available. Also a quick reminder to register for our Tourism Advisory Networking Group meetings on 12 and 13 March; and to come along to brush up on your social media and website marketing skills at our Digital Ready Workshops happening from mid-March to June. Delivered by the Tourism Tribe web whizzes, these free sessions are all about demystifying the digital landscape for you. Topics include maximizing your social media, how to make your product bookable online, mapping out your online strategy and increasing your website traffic. The workshops are filling up quite quickly, so please register your attendance this week. Register here for March TANG Meetings | Register here for Digital Ready Workshops
If you have any queries or would like to discuss tourism in our region, I’m always happy to assist. Call me in the office on 07 4632 1988 or my mobile on 0439 321 988.